Marketing & Activation Executive

Job Description

Responsibilities

• Campaign Planning & Brand Strategy
• Integrated Campaigns: Develop, plan, and execute multi-channel activation campaigns that boost brand recognition and commercial growth.
• Creative Alignment: Assist in creating compelling campaign concepts, briefs, promotional messaging, and collateral while maintaining brand guidelines.
• Continuous Improvement: Utilize customer feedback and market insights to refine future campaign performance and maximize ROI.
• Events & Ground Activations
• Event Coordination: Lead the seamless execution of promotional events, trade exhibitions, community engagements, and on-ground brand experiences.
• Logistics Management: Coordinate event logistics, including venue sourcing, supplier management, staffing, brandingsetups, and promotional materials.
• Partnerships & Retail Expansion
• Retail Growth: Drive brand visibility and expand outlet reach to support product growth in key markets.
• Stakeholder Collaboration: Build strong working relationships with retailers, external agencies, vendors, and activation partners to ensure timely, on-budget delivery.
• Market Insights & Performance Reporting
• Performance Tracking: Monitor campaign metrics, gather data, and present insights and strategic recommendations to key stakeholders.
• Market Intelligence: Conduct market and consumer research to identify emerging trends and growth opportunities.

Requirements

• Experience: 5- 8 years in marketing, event management, brand activation, or agency coordination.
• Skills: Excellent project management, budgeting, vendor management, and event planning capabilities.
• Mindset: A creative, results-oriented team player with strong commercial awareness and attention to detail.
• Communication: Exceptional verbal and written communication skills to articulate ideas and build relationships across teams and external partners.
• The candidate must have experience in wine and spirit/FMCG

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